The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality.
JPG is a commonly used method of lossy compression for digital images, particularly those produced by digital photography. It continued to develop various models (on average, one new camera model each year) - including product lines such as the Cyber-shot, the 'О±' series, and the Hand圜am - progressively helping to improve the technology around cameras and photography in general. Sony entered the photo market with its first camera in 1981. Sony digital cameras use the Sony Alpha RAW image format to store images and capture the raw, uncompressed data for images captured by the camera's sensors.